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2010 | Logo Design | Package Design

Working with Nordost was an incredible experience. Working with a client who knows exactly what they want with top notch communication was a dream.

Nordost is a small company located in central Massachusetts that manufacturers and sells very high end audio cabling. How high end? A pair of their Blue Heaven speaker cables can set you back over $500!

So it was incredibly humbling when the owner approached me to do a slight redesign of the Leif series logo and a full redesign of the Lief series packaging.

They wanted to keep the cutout window from their existing box (represented by the gray slash in the new design above) while also reducing the busyness of their previous design (see the “Before” image below) to create a more minimalist aesthetic.